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For generations, pregnancy centers have focused on one central goal: helping mothers choose life. That mission is noble and heroic. But we now know something we can no longer ignore: the father is the single greatest influence on a mother’s decision to choose life or abortion. Ignoring him means ignoring half of the equation, and neglecting full efforts to save each baby. Recent data from the Vitae Foundation reinforces this truth. Several Alpha Centers tracking outcomes foun

Last week, we talked about the power of pausing at the end of the year to remember what God has done, to celebrate the people who faithfully carried the mission, and to honestly acknowledge what stretched us. This kind of reflection doesn’t just close a year; it strengthens a team’s heart for the work ahead. But knowing why reflection matters is only the beginning. This week, let’s walk through how to lead your team through a meaningful “Wins, Losses, and Lessons” session.

Pregnancy center leaders across the nation are increasingly encountering clients who mention abortion funding, often saying things like, “I heard there’s a fund that will help pay for my abortion.” These questions are not uncommon, and they deserve informed, confident answers. To serve clients well, it’s essential that every leader and staff member understand how these funds actually work, what they do and don’t provide, and how to use that knowledge to guide conversations wi

In today's digital world, the very first contact a potential client will have with your PRC usually isn't a phone call or a walk-in visit; it's a simple Google search. They are seeking information, support, and most importantly, trust.   Google Reviews are like the modern word-of-mouth, appearing right next to your search listing, and serve as the collective first impression that can either open your digital door wide or shut it tight. To an organization committed to sensitiv

Do you ever have a community member ask, “So how are you different from Planned Parenthood?” It can be a tough question, especially if you don’t know where they stand politically or personally. You might sense that they see Planned Parenthood as the “standard” for women’s healthcare, and that can make you hesitate or worry about sounding judgmental. But here’s the truth: these conversations are golden opportunities . They’re your chance to gently reframe perceptions, communic

Over the last two years, pregnancy centers across the country have witnessed a dramatic shift in the landscape of abortion decision-making. The rise of the abortion pill, coupled with aggressive marketing and quick online access, has led to an increase in clients who arrive with a firm determination to abort. Many women are now making abortion decisions, and even following through on ordering pills, without taking time to pause or fully consider their situation. For many cent

The end of the year often feels like a sprint to the finish line. We're wrapping up reports, planning budgets, and preparing for holiday events, but what if this season could be more than just the closing of a busy year? What if it became a moment of deep reflection and renewed unity for your team? In leadership, pausing to look back is more than a luxury, it should be a discipline. When we take intentional time to remember what God has done, to celebrate the people who serve

The pregnancy help movement is facing an identity crisis. Some centers focus on helping all women; others aim specifically to save lives from abortion. But too many don’t know which they are - leading to unclear marketing strategies, wasted budgets, and missed opportunities. In this blog, we’ll break down why knowing your mission matters and how smart pregnancy center marketing can align your outreach with your true purpose.

The way women find answers online is changing fast. Traditional search engines like Google are evolving into generative search engines,...