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Making Use of Client Comments

It’s a standard practice for most pregnancy centers to have clients fill out some sort of exit interview or survey. This practice helps you to gain important insights such as:

  • Overall satisfaction with services

  • Opinion of your facilities overall look & feel

  • Highest standards of care are being met

  • Indicate issues that need attention

  • Show success in changing a client's heart regarding her pregnancy

  • Speak to the client's emotional health upon leaving

Having an open comment section at the bottom of the page is a great idea. This will allow for even further insight and when clients are happy, may even bolster the confidence of the advocate who served her. But these surveys can be used for more. The insights gained from surveys can go a long way in speaking to how well you do your job to both donors and potential clients. If done in the correct way, client comments can increase clients and donor support. Here’s how that can be accomplished:

  1. Leave a check box on your exit survey asking for permission to share her comments.

  2. State that her name/ identifying markers will not be divulged to anyone.

  3. Create a social media post for your client page highlighting the best client comments.

  4. “You guys are amazing! I feel so much more secure in my decision now.” -J

  5. Create a social media post for your donor page/email blast sharing statistics.

  6. 100% of our clients gave favorable reviews this month about the care they received in our clinic. Way to go CPC staff!

Another suggestion is to send a follow up text to the clients who wrote a favorable comment asking if she may be comfortable giving an online review. (this could be built out a simple LifeLead template)

  1. Julie we are privileged to have served you today. You are a wonderful young woman, and we sincerely wish you all the best. Thank you for the kind comments you made about our staff/ center upon leaving today. If you are willing, we would love to have you leave a review on Google, Yelp or Facebook. This will help others to find us and to feel secure in the services we provide. As always, we are here for you. Please feel free to reach out anytime if you need us.

Quick Tip: This practice should only be put into play when the client's pregnancy medical services are complete. Asking for a review too early may turn her off and make her feel like you have a self-serving agenda.


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