Clients seeking support from pregnancy centers expect prompt and efficient communication. In today's world, texting is the preferred method of communication. Especially for Gen Z. Catering to the client's needs is essential.
Here are some tips from our media buyer and LifeLead Director Jeremy. The following items will ensure effective communication with potential clients and can actually increase your booking rates.
Set internal phone notifications to quickly respond: It's essential to be proactive in responding to clients. Setting internal phone notifications will ensure that you don't miss any messages and can respond to clients in a timely manner.
Use auto-text back software: When clients reach out, it's crucial to let them know that you are there for them and that you will respond to their needs as soon as possible. Auto-text back software can quickly send a message to clients that you have received their message and that you will respond shortly.
Have a dedicated support team: Having a dedicated support team in place can help ensure that clients receive quick and effective responses. This way, you can ensure that someone is always available to respond to clients, even outside of regular business hours.
Set response time expectations: If you're unable to respond to a client's message in a reasonable amount of time, let them know when they can expect a response.
Provide multiple channels of support: Clients may prefer different methods of communication, such as texting, phone, or social media. Providing multiple channels of support makes it easier for clients to get in touch with you and receive a prompt response.
Studies show that response times are extremely important. For example, LeadFuze posted an article in 2021 laying out these statistics
78% will go with the company that responds to their inquiry first
Those contacted within one hour were 7 times more likely to convert to appointments
Waiting 10 minutes instead of 5 means you are 4 times less likely to have a meaningful, positive call.
After 20 hours, every additional call made seems to hurt the chance of qualifying a lead.
Jeremy Huggins is the Director of LifeLead Web Services and the lead developer for the LifeLead app that helps pregnancy center effectively connect with potential clients through modern technologies in communication. He can be reached at https://lifeleadapp.org/homepage